On-demand prospect profiling
Westcon Intelligent Demand
|
|
|
An advanced market intelligence programme using our unrivalled analytics capabilities and market intelligence to build highly-targeted demand generation activities that drive measurable business growth.
We call it Intelligent Demand.
Know WHICH customer to address WHEN
Pin-point customers with the very highest propensity to buy
Come into your sales conversation fully informed
We have developed an on-demand prospect profiling service, allowing you to access actionable, meaningful end user reports specifically aligned to the business opportunities of virtualisation (PROTECT), cloud migration (EXPAND) and cloud leadership (TRANSFORM).
This service is available free of charge, exclusively to Westcon channel partners.
Providing you with technographic, firmographic and budgetary intelligence this tool allows you to position yourself as a true adviser and expert – VirtuallyNOW.
The outcome: Focus your sales efforts and increase ROI
Prospect reports specific for each VirtuallyNOW business opportunity
-
Understand what products your prospects currently have installed, what budgets they’re working with and how their business is set up to best position a virtual or cloud-based solution.
Characteristic Deliverable Who Request a report for up to 5 live end user prospects Intel - Full install view of up to 5 vendors in place incl estimated renew dates, as specified by you
- Budgetary data for each technology
- Size, HQ, turnover and other firmographic intel
Format Easy to interpret, single page PDF Turn around Within 3 working days Example report 
-
A full view of a customer’s security and cloud estate giving you the intelligence you need to have a qualified discussion around future-proof migration to the cloud future-proof, with minimal disruption and the biggest TEI (Total Economic Impact).
Characteristic Deliverable Who Request a report for up to 5 live end user prospects Intel - Full install base showing all cloud and security technologies install in up to 5 live end user prospects
- Budgetary data for each technology
- Size, HQ, turnover and other firmographic intel
Format Detailed Excel file and “Westcon i.D – from data to action” interpretation guide Turn around 1 week Example report 
-
Make yourself indispensable to long-term cloud customers by anticipating potential issues before they occur and delivering value that exceeds expectations. For example, a “Shadow IT” assessment can identify opportunities for consolidation or expansion of existing solutions to drive optimum value for your customer.
Characteristic Deliverable Who Request a report for up to 5 live end user prospects Intel Tell us what security and cloud footprint you’d expect to see throughout the business and we’ll take a full deep-dive into the customer’s technology landscape to reveal any possible “Shadow IT” indicators Format Detailed Excel file and “Westcon i.D – from data to action” interpretation guide Turn around 3 weeks Example report 
Where our on-demand prospect profiling services delivers:
- This service is available exclusively to Westcon channel partners
- We can only release reports to you for active prospects of yours
- This data can not be shared on to third parties
- Any data received should be deleted after 90 days of receiving it
- Your local Westcon Account Manager or Pre-Sales expert will support you in interpreting the reports and will “buddy-up” with you during customer meetings
- Any business resulting from this service is expected to be procured via Westcon
- Our enduser intelligence is deepest in the enterprise space and here it delivers very comprehensive insight. For SMB customers (>20$50m rev) the data available is being developed.